Keyword research and analysis play an important role in online marketing. It is of major significance when it comes to making your online business rank higher in search engine results pages (SERPs). The lack of proper keyword research and analysis would lead to the demise of your online business.
Keyword research would imply to finding out what most people are searching online, and how it can relate to your products or services. This is a strategy that has been in existence for a number of years already. It’s still a huge part of search engine marketing up to this day; the only difference is that SERPs – most notably Google – have been stricter when it comes to the use of keywords.
Why is there a need for keyword research and analysis?
The main reason why people decide on hiring SEO experts is to rule the rankings of different search engines. If you truly love your business and if you’re determined to help it gain relevance, keyword research and analysis are your stepping stone. There are many benefits of doing both SEO strategies, such as:
A wider range of target market. People have incorporated the use of the internet in their daily lives. Nowadays, if they’re trying to search for a particular item, they do it online. With the proper keywords, you can lure in potential customers to your site.
More searches, higher ranking. By figuring out what types of keywords are frequently searched, you’re able to utilize these keywords in your backlinks and articles. A plethora of quality links will help ascend your site to the top.
The relevance of the keywords to your area. Through keyword research and analysis, you’ll be able to know which keywords are relevant to your target location. For example, you’re only focusing on customers from Los Angeles; researching and analyzing which keywords to use can help you in filtering them.
Understanding your target market
Before you start using different keywords, you need to know your target audience first – how they think and what they’re going to search. Spying on your competitors might not be the brightest idea since there’s no guarantee that they are using the right keywords.
There are currently tools that you can use to determine the type of keywords – phrases or words – that people are searching with regularity.
You need to pay attention to the tools that are provided by Google because it is the leading search engine. These tools would show what types of keywords your potential customers would always search. Thus, you’ll know which keywords do not have a significant impact on your website. Also, you can choose to use keywords that are suggested by the tools that are provided by Google.
Where should you start?
Keyword research. Assuming that search engine optimization (SEO) is new to you, you’re probably wondering which keywords you should use. Well, first things first, start by using keywords that best describe your website. For instance, your website is about limousine rentals based in New York. From that information alone, you can create different types of keywords such as limousine rental New York, limo rental New York or limo rental NYC. You can then expand your set of keywords by finding related keywords.
Keyword Analysis. After you’re done with the initial phase, it’s time for you to jump to the next task – keyword analysis. This one gets a bit tricky because you’d have to do research on your competition. Don’t worry, you’re not going to pretend to be your competitors’ customer just to retrieve information. Basically, what you’re going to do is to find out what are the same keywords that you and your competitors are using. From that information, you can adjust the keywords that you’re using. Instead of trying to battle against stiff competition, you can opt to have keywords that are less used by your competitors.
If you intend on hiring SEO services for your needs on keyword research and analysis, you can get help from SEO Service 360.